Job Description

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

Wip is seeking a Social Media Coordinator to join our category-defining brand to help us craft narratives that engage and delight our consumers. The right candidate is chronically online, has the right mix of wit and creativity, with potentially a bit of well-timed snark. They should have a strong mix of creative and strategic skills with a focus on creating high performing content and building a community of brand evangelists. We are looking for a highly motivated individual who is interested in joining a team in building an exciting consumer brand from the ground up.

Key Responsibilities

• Support content strategy and execution across channels (Instagram (Meta), TikTok, Reddit, and other relevant social platforms), creating programming that prompts our consumer to regularly engage with us and share with their community.
• Help manage Wip’s social media accounts, including creation of the social calendar, scheduling, posting, and community management.
• Generate social media reporting, leveraging internal resources and third party tools.
• Work with in-house creative team and 3rd party creators to develop content across channels.
• Stay on the cutting edge of digital marketing trends and topics relevant to our customer.
• Act as the face of Wip, representing and speaking to our target consumer through social.
• Support community management strategy, engaging with our consumers and with other brands where appropriate to position us as a brand to watch in the social space.
• Bonus if you love to create content yourself.

QUALIFICATIONS

• Bachelor’s degree in marketing or related field required.
• You should have at least 1 to 2 years of experience working in and/or managing a social media project and be very comfortable with social media editing tools & KPIs.
• You must be passionate about social media and pop culture! You should be someone who stays on top of the latest developments in the platform/space, testing the latest opportunities, reiterating, and revising accordingly.
• Exceptional attention to detail and accuracy is a must!
• You should have strong project management, organizational, and communication skills to help meet strict deadlines and brand milestones.
• Exceptional written and oral communication skills, with the ability to convey recommendations and conclusions clearly to senior leadership are a must.
• 1-2 years of community management experience or a strong personal social media presence.
• Copywriting experience with a touch of humor.
• We are looking for someone who is positive, high energy, and eager to learn, with a true entrepreneurial mindset and strong desire to work with a start-up.

Compensation: $60K to $80K base salary plus performance-based bonus

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